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SmartScripts Delivers A Highly Responsive Customer-Facing Web Application

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About the Client

Vinizzy is a Industry-leading online portal that makes it easier for people to find classified advertisements related to automobiles, household appliances, electronics, business and domestic services.

The client was looking for a technology partner to elevate the customer experience of their business website by improving the UX design and adding cutting-edge functionality.

Business Challenges

The client approached SmartScripts for a complete revamp of their customer-facing business website. Following were the business challenges that the visitors often faced when they visited the website:

- Difficulty in ensuring the customers find the exactly service and products that they are looking for

-Ill-planned User Experience (UX) design leading to a longer user journey.

- Absence of uniformity in website design and branding guidelines.

- Constant drop in website visitors due to the buggy development and difficulty in navigation.

- Poor responsiveness on mobile, iPad and tablet platforms leading to highly unsatisfied users.

Solution Provided by SmartScripts Web Development Team

Our design and development team worked closely with key stakeholders of the client’s business to understand the challenges and align the goals of the website.

We conducted more than 30 real-user surveys and industry research to clearly identify the shortcomings of the existing website and provided the following solution to the client.

  • Revamp the entire website including the Mega Menu, Product Navigation, and Call-to-Actions to align with the observations derived from user surveys.
  • Used a dynamic colour scheme on the website to match the client’s branding guidelines and marketing goals.
  • Intuitive UI-UX design of the landing page keeping the customer’s needs as the top priorities
  • Transformed a dull website to a highly responsive and mobile-friendly customer-facing portal that works seamlessly on any mobile or tablet.
  • Implemented an Intelligent Search capability on the website to improve the customer experience.

Business Impact

The website design and development work was delivered by the SmartScripts team within the deadline and the client lauded the flawless project execution. The newly developed website had an instant impact on the client’s business in many ways such as:

  • User engagement saw a boost of 230% compared to the older website.
  • Website loading time was decreased by 70% thanks to the highly responsive design of the new website
  • Intuitive User Experience design of the website boosted the successful transactions of the visitors by multi-fold.
  • Bug-free and thoroughly tested website reduced the client’s maintenance cost significantly.
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