20 Digital Marketing Metrics That All Marketers Should MonitorWebsite Traffic

Digital Marketing Metrics
Website traffic is a crucial marketing metric as it offers valuable insights into the volume of users visiting your website within a specific timeframe.

Website Traffic

Website traffic is a crucial marketing metric as it offers valuable insights into the volume of users visiting your website within a specific timeframe. This data serves as a key indicator of the effectiveness of your marketing campaigns in attracting attention to your site.

Higher website traffic translates to increased opportunities for converting potential leads into actual customers. With more visitors engaging on your website, the chances of nurturing prospects and turning them into loyal customers grow significantly. Therefore, monitoring and analyzing website traffic data are essential for optimizing marketing strategies and achieving greater success in reaching and captivating your target audience.

Organic Visits

Organic visits share similarities with website traffic but have a distinct focus. Instead of encompassing all types of traffic, this metric hones in on the specific visitors that arrive at your site through search engines. In other words, it tracks the volume of users who discover and access your website through organic search results, without any direct paid advertising or promotional efforts.

Returning Visits

Monitoring returning visitors involves keeping track of the number of customers who come back to your website after their initial visit. While attracting new visitors through effective campaigns is undoubtedly crucial, the value of return visitors cannot be overstated. These returning customers hold significant importance as they demonstrate a level of engagement and interest in your brand, products, or services.

Google Keyword Rankings

Google keyword rankings offer valuable insights into the effectiveness of your website's presence on the Google Search Engine Results Pages (SERPs) for specific key terms and phrases. By analyzing keyword ranking statistics, you can assess your website's visibility in search results and compare your SEO performance to that of your competitors.

Number of Backlinks

Also referred to as "referring domains," the quantity of backlinks is an essential SEO metric that gauges the number of domains linking back to your website. These backlinks serve as a strong signal to Google, indicating that your website produces high-quality, authoritative, and valuable content that other websites trust and find valuable.

Organic CTR (Click-Through-Rate)

Organic Click-Through-Rate, or CTR, stands as a valuable metric for digital marketers, showcasing the percentage of people who click on your link after encountering it on search result pages. This metric provides crucial insights into the effectiveness of your SEO strategies and the relevance of your content to users' search queries.

Conversion Rate

Contrary to a common misconception, Conversion Rate extends beyond sales in its significance. As defined by Google Analytics, a "conversion" represents any valuable action taken by a visitor on your website. This includes completing a contact form, signing up for a newsletter, making a purchase, or downloading content.

Sales Pages Visits

While all website visitors hold value, those landing on sales pages typically exhibit the highest level of intent. Monitoring Sales Pages Visits involves tracking the number of people who visit specific landing pages and product pages on your site. This metric allows businesses to assess the success of their marketing campaigns, product offerings, and overall website performance.

Bounce Rate

Bounce Rate serves as a critical metric that defines the percentage of visitors who land on your website but leave without taking any further action. A high Bounce Rate can indicate that visitors may not find what they are seeking or that there may be issues with website usability or content relevance.

Ads Impression View

Ads Impression View is a metric that quantifies the number of people who have viewed your PPC (Pay per click) ads. Although it does not reflect the number of interactions with your ads, it does provide valuable insights into the visibility and reach of your advertising campaigns.

Ads Click-Through-Rate (CTR)

The Ads Click-Through-Rate (CTR) measures the proportion of people who clicked on your ads when they encountered them on platforms like Google Search. This essential metric indicates the effectiveness of your ad copies and relevancy to the target audience.

Ads Click-Through-Rate (CTR)

The Ads Click-Through-Rate (CTR) measures the proportion of people who clicked on your ads when they encountered them on platforms like Google Search. This essential metric indicates the effectiveness of your ad copies and relevancy to the target audience.

Ads Cost-Per-Click (CPC)

CPC, or Cost per Click, is a vital metric used by marketers to determine the actual amount they spend to drive customers to click on their website through ads. It also refers to the payment model used in PPC campaigns, where advertisers pay a certain amount for each click. Platforms like Google Ads use CPC to calculate the costs of campaigns, allowing businesses to optimize their advertising budget and measure the efficiency of their PPC efforts.

Ads Number of Conversions

Monitoring your ad conversions involves tracking the specific conversions you receive from your advertising campaigns. These conversions can encompass a range of actions, from purchases to sign-ups for newsletters and other valuable interactions. Keeping a close eye on this metric allows you to assess the effectiveness of your ad campaigns in driving meaningful engagements and desired outcomes, providing insights into the success of your advertising efforts.

Ads Cost Per Conversion

Ads Cost per Conversion is a crucial metric used in online advertising to measure the amount paid for an ad relative to the achievement of advertisement goals. It serves as a key indicator of the Return on Investment (ROI) for your campaigns. By calculating the cost per conversion, businesses can better understand the efficiency and profitability of their advertising initiatives, optimizing their strategies to achieve maximum results while minimizing expenses.

Social Media Followers

While monitoring website traffic is essential, it's not the sole metric for gauging marketing campaign visibility and brand awareness. Social Media Follower Rate, also known as "audience growth rate," quantifies the number of followers gained on social media channels within a specific time frame. This metric indicates the success of your social media efforts in building a loyal and engaged community, helping you expand your brand's reach and influence across various social platforms.

Social Media Engagement Metrics

Gaining followers is only one aspect of social media engagement. Analyzing broader social media engagement metrics provides insights into the level of active interaction between your brand and its audience. These metrics encompass likes, shares, follows, comments, and other forms of engagement.

Email Subscribers

Email remains one of the most effective ways to connect with and nurture your target audience. Monitoring your email subscribers provides a clear picture of the size of your contact list, representing potential leads and opportunities for converting them into repeat customers. It also involves tracking the number of unsubscribes, helping you refine your email marketing approach to maintain a healthy and engaged subscriber base.

Email Open Rate

Having a substantial number of email subscribers is valuable, but their impact depends on how many actually open and engage with your messages. The email open rate measures the percentage of customers who open your emails, reflecting the effectiveness of your subject lines and the relevance of your email content. A high email open rate indicates successful engagement and piques recipients' interest to explore your offerings further.

Email Click-Through-Rate

The Email Click-Through-Rate focuses on the percentage of email recipients who not only open your emails but also click on one or more links within the message. This metric evaluates how effectively your email content encourages recipients to take action and engage with your website or landing pages. By tracking this rate, you can optimize your email marketing efforts to drive more conversions and desired interactions.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost, also known as "Cost Per Acquisition," is a comprehensive metric applicable to various advertising types. It determines the amount spent on converting leads or visitors into actual customers through your campaigns. Calculating the CAC allows businesses to evaluate the efficiency of their marketing and sales processes, ensuring they acquire customers in a cost-effective manner and allocate resources wisely to maximize revenue generation.


In conclusion, tracking and analyzing these 20 digital marketing metrics are crucial for marketers to measure the effectiveness of their campaigns and make informed decisions. From website traffic and organic CTR to social media engagement and customer acquisition cost, each metric offers unique insights into different aspects of marketing performance. By consistently monitoring and optimizing these metrics, businesses can enhance their online presence, attract more qualified leads, and ultimately achieve greater success in their digital marketing efforts.

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