Search Engine Optimization

It is a long established fact that a reader will be distracted by the readable
content of a page when looking at its layout

Drive Traffic to Your Website

Search Engine Optimization (SEO) is a crucial aspect of any online business looking to succeed in today's competitive digital landscape. SEO involves optimizing a website in a way that helps it rank higher in search engine results pages, driving more traffic to the site and ultimately increasing conversions.

At Smartscripts, we specialize in helping businesses increase their online visibility through tailored SEO strategies. Our proven five-step process ensures that our clients get the most out of our services.

Our SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services.

Discover Opportunities

We start by learning about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

  • Project brief: Define client information & business goals
  • Keyword research: Define potential target keywords.
  • SEO audit: Create current baseline for SEO.
  • Competitive analysis: Define SEO competitors.
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Strategy

We then define the client's information and business goals, conduct keyword research to define potential target keywords, perform an SEO audit to create a current baseline for SEO, and conduct a competitive analysis to define SEO competitors.

  • Establish Goals: Define client information & business goals
  • Conduct Keyword Research: Right keywords, improve their visibility
  • Optimise Website Content: Content is relevant, high-quality, and informative.
  • Build Backlinks: Improve their website's authority
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On-site Optimization

We optimize the elements on the client's website to improve its search engine ranking and visibility. This includes website structure, XML site map and robots.txt, finding and removing duplicate content, fixing broken links, and more.

  • Develop a Content Strategy: Creating content that meets their needs.
  • Use Relevant Keywords: Relevant keywords and use them strategically
  • Create High-Quality Content: Content that is high-quality, informative, and engaging
  • Promote Your Content: Share content with relevant audiences
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Content Marketing

We create and optimize high-quality content that is relevant to the client's business and target audience. This helps attract more traffic to the website and establishes the client as an authority in their industry.

  • Title Tags: Understand what a web page is about.
  • Meta Descriptions: Provides a brief summary of what a web page is about.
  • Header Tags: Important to include the target keyword in at least one header tag on the page.
  • Content Optimization: Creating high-quality, informative content
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Analysis and Reporting

We regularly monitor and analyze the client's website performance, track progress against goals, and adjust our SEO strategy accordingly.

  • Set Up Analytics: Google Analytics for tracking website performance.
  • Monitor Keyword Rankings: Monitoring your keyword rankings
  • Evaluate On-Page Optimization: Help you identify areas for improvement.
  • Generate Reports: For progress and communicate
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Services We Provide Under SEO

Get more eyes on your website with our cutting-edge traffic strategies

On Page SEO

Optimizing elements on a website to improve its search engine ranking and visibility.

Off Page SEO

Improving a website's search engine ranking and visibility through external factors, such as building high-quality backlinks and establishing a strong social media presence.

Local SEO

Optimizing a website to improve its visibility and ranking for local search queries.

E-Commerce SEO

Optimizing an e-commerce website to improve its search engine ranking and visibility.

On Page SEO checklist

  • Website Structure: Importance of website structure in SEO
  • XML Sitemap and Robots.txt: Definition and purpose of XML sitemap and robots.txt files
  • Duplicate Content: Definition and impact of duplicate content on SEO
  • Blank Pages: Definition and impact of blank pages on SEO
  • Broken Links: Definition and impact of broken links on SEO
  • Competitor Analysis: Importance of competitor analysis in SEO
  • Keyword Research: Importance of keyword research in SEO
  • Heading Structure: Importance of heading structure in SEO
  • Title and Meta Description: Importance of title and meta description in SEO
  • In-Bound and Out-Bound Links: Techniques for writing effective and targeted title and meta description tags

Off Page SEO checklist

  • Acquire high-quality and relevant backlinks to your website
  • Establish a strong presence on various social media platforms
  • Submit podcasts and webinars to relevant directories for increased visibility
  • Participate in forums and online communities related to your niche
  • Leverage influencer marketing by collaborating with relevant influencers in your industry
  • Encourage and manage online reviews to improve your online reputation and visibility
  • Seek brand mentions on various online platforms to increase brand awareness
  • Submit guest blog posts on relevant websites to gain exposure and backlinks
  • Submit your website to online directories to improve your website's visibility and backlink profile
  • Consistently post on social media platforms to increase engagement and visibility.

Components of Search Engine Optimization

Bring more traffic to your website with the help of new proven techniques we can offer

Page Titles

Writing related and effective pages title.

Meta Description

Effective use of desired keywords.

Headings

Heading structure with appropriate keyword selections.

Sitemap

Creating and submitting HTML site map.

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Use of Media into Articles

Search engines detect your article as a quality article. that help your web ranking.

Use Keywords in Article Title

Use main keywords in title so that search engines reads finds them easily.

Use H1 Element, H2 & H3

Size heading elem ents are used to determine important elements of a web page.

Use Internal Linking

Internal linking is an effective method to increase SEO perform ance.

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PA and DA are high

Determining the quality of a website or blog
on search engines.

Relevant anchor text

Having relevant anchor text will make the domain
authority higher.

Permanent Backlinks

We will create valuable backlinks that will
not be deleted.

Do follow status

A link that tells search engines to follow the
intended page.

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Keyword research

Determining the quality of a website or blog
on search engines.

Sort keywords by low/high competitiveness

Having relevant anchor text will make the domain
authority higher.

Analyze keywords that are used by competitors

We will create valuable backlinks that will
not be deleted.

Choose optimizable keywords

A link that tells search engines to follow the
intended page.

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Total Visit

Total number of organic traffic
will increase.

Visit Duration

Amount of time spent in a web page
will increase.

Bounce Rate

Bounce rate will decrease i.e., people will start taking
action in the website.

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Global Ranking

Traffic rank of site, as compared to all other
sites in the world.

Local Ranking

Traffic rank of site, as compared to all other sites
in the local area.

Category Ranking

Traffic rank of site, as compared to all other sites
in that category.

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Code Optimization

For optimal performance, we will suggest
minifying the codes.

Image Optimization

Reduce size of the images that will allow the website
to load faster.

Keyword Optimization

Optimize keywords for different
search engines.

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Hear from Our Happy Customers

Our Clients Are Our Partners

Bring more traffic to your website with the help of new proven techniques we can offer